Why It Matters: Previous research I have worked on showed that food inequity is highly prevalent across Western North Carolina counties, a problem exacerbated by the COVID-19 pandemic. By highlighting underlying disparities and causing supply chain shortages that created more reliance on local food systems, the COVID-19 pandemic created a unique opportunity to advocate for the importance of creating and maintaining more resilient local food systems.
In order to impact these local food systems, advocates and experts must communicate and work with community members. But how to tailor messages to reach different local areas and conduct broad, effective communication with community members?
Additionally, NC Broadband, along with the majority of the community members in this study, have reported very low internet access in Western North Carolina. If there is low internet access, how is information about food resources reaching community members? How is collaboration being found? These questions are especially relevant as COVID-19 has forced many of these resources to communicate solely through online methods.
The Work: Using Goffman's (1974) theory of communication studies on frame analysis, I investigated how to frame issues, through what language and methods, to create an accessible and valued avenue of communication between communities and initiatives, and thus facilitate more accessible and community-driven collaboration.
This study found a wide range of methods and language people use to communicate and collaborate in Western North Carolina, and that understanding communication is highly impactful in this region’s food systems work.
What I do on a typical day working on this research project varies widely. Some days, I may be emailing a lot with community leaders. I may be attending in-person and virtual meetings to connect with community members in these areas. I may be interviewing community members and leaders and transcribing the insightful quotes, which took a long time. Other days, I am traveling for a long extent of time to attend community events to meet and connect with people in person.
The Future: I would love to go to graduate school for journalism and continue learning about community-partnered research and reporting. Afterwards, I want to pursue a career around communications, hoping to be a journalist focusing on environmental issues one day.
This research has taught me the power of interviewing and connecting with community members. As an outsider to these counties, it took a lot of trust and networking to have meaningful conversations with community members. However, after establishing meaningful relationships and trust, I found these conversations to be incredibly important and educational to finding a mutual understanding and working together.
From this research, I have found a passion for community partnered research and reporting—collaborating to create a platform for community members to tell their own stories.